Kubra Welfare society works for the inclusion of concerns and rights of senior citizens in the policies of the government. To this end, it works with civil society, the judiciary, legislators and the government both at the Centre and in the various states. In this, HelpAge India also harnesses the power of over 1000 Senior Citizens’ Association with which it is in close touch.

The promulgation of The Maintenance and Welfare of Parents and Senior Citizens Act, 2007 and the Draft – National Policy for Senior Citizens, 2011 are recent successes in the Elder Rights area where the contribution of HelpAge India has been highly significant.

Each year HelpAge conducts a research on Elder Abuse in India, the growing menace of this heinous crime and HelpAge’s efforts to create awareness at various levels whether it be civil society, media or at the governmental level both Centre & State, have helped in the process of the formulation of The Maintenance and Welfare of Parents and Senior Citizens Act, 2007, a much needed tool to empower elders against abuse.

Most elders are unaware or unable to access Pension that is their due, HelpAge works hard at creating awareness and liaising with local authorities in states through its various state offices and helps such elders register themselves for acquiring their Pensions and advocating for elder rights. It is currently, actively participating in the Pension Parishad movement to secure universal old age pensions.